The latest from our portfolio companies
Explore recent press releases and stories from our portfolio. Search by company name, topic or key word to find relevant news.
SymphonyAM: Women Using Twitter App During the Oscars Watched 39 Percent Longer Than Those Not on Twitter
Symphony Advanced Media (SymphonyAM), the technology leader in single source cross-media measurement, today released data that shows women and Twitter were a powerful combination during the 2014 Oscars. The Academy Awards live broadcast saw more women — 7.4 percent — using the Twitter app while watching the show than any other broadcast in 2014. Women…
Symphony Teleca to Showcase New World Engineering Solutions at the Zinnov U.S. Confluence 2014
Through premiere speaking engagements and onsite presence, global leader to demonstrate expertise in product ideation, software centricity and maximizing business efficiencies. Mountain View, Calif. – March 3, 2014 – Symphony Teleca Corporation (STC), a global innovation and development services company, today announced it will showcase its innovative software solutions to the hundreds of independent software company…
Evidera and Symphony Technology Group Announce Appointment of Simon Kennedy to Senior Leadership Roles
Evidera, a leading provider of evidence-based solutions for the healthcare industry, and Symphony Technology Group (STG), a strategic private equity firm, today announced that Simon Kennedy has joined Evidera as executive chairman of the board, effective January 1. In this position, he plays a leadership role in defining Evidera’s acquisition, new product development and overall…
Twitter looks to Symphony Advanced Media to track ‘Mobiletasking’ behavior
Spending time on a smartphone while watching television – a behavior called mobiletasking – has become the norm today. For companies like Twitter, knowing what effect this has on advertisers is vital to understanding the second screen experience for audiences, marketers and networks. To better identify the outcome of using the social network while viewing…
Shopzilla Bulks Up On Programmatic Media-Buying, Plans Multiscreen Products
By Kelly Liyakasa, AdExchanger Shopzilla, the comparison shopping site started in 1996 during the beginning stages of the ecommerce explosion, acquired on Wednesday programmatic media-buying platform Connexity to ramp up its audience-buying efforts. Shopzilla will integrate Connexity into its audience-activation division, Aisle A, formed one year ago to facilitate display ad sales and retargeting on…
Shopzilla sheds light on shopping habits
In January, Tada, Shopzilla’s coupon website, leveraged data analytics in a creative way by uncovering exactly which shoppers are the most coupon-addicted and what gifts shoppers ranked as the least enjoyable this past holiday season. Tada’s research uncovered an interesting detail about how the wealthy stay wealthy: they’re extreme couponers. Tada’s study of 8,498 online shoppers found that 65…
Symphony Technology Group and Evidera acquire Archimedes
In the U.S., the quality and cost of healthcare are in the forefront of everyone’s minds, especially where the healthcare and insurance industries seem to be in a constant state of flux with the new national policies. Recently, Symphony Technology Group (STG) and Evidera, a leading provider of evidence-based solutions for the healthcare industry, made…
SymphonyAM’s Mobiletasking Index Shows 78 Percent Of Consumers Utilized Mobile Apps During The Big Game
Data released today from Symphony Advanced Media (SymphonyAM), the technology leader in single source cross-media measurement, revealed that 78 percent of Big Game viewers engaged in mobiletasking – the concurrent usage of a smartphone or tablet while watching a TV broadcast. When it comes to apps, Facebook led the pack with 29 percent of male and 39…
Business Leader Paul Slakey Joins Findly As Executive Vice President Of Account Services
Findly, the on demand talent market leader and a Symphony Technology Group (STG) company, announced today that Paul Slakey has joined the company as its new Executive Vice President of Account Services. In this strategic role, he is responsible for overseeing Findly’s existing Account Services functions and leading the newly created Strategic Accounts, Customer Success and Renewals…